Bachelor of Business Administration

The BBA program guides graduates onto the path of becoming business leaders or entrepreneurs. The BBA program naturally lends itself to the Master of Business Administration program as the next step, preparing graduates to choose the functional areas of management more effectively.

Course Details

Business wise, today’s world has become very dynamic. Pursuing a career in business today requires preparation for an ever-changing world, reaching into new markets, adopting new technologies and crossing the boundaries between traditional disciplines. SSU undergraduate business education i.e. BBA is launching pad into this dynamic world. It prepares the students for leadership positions in the 21st century global marketplace. Future business leaders will be prepared to balance the goals of economic success with the constraints of greater social and environmental responsibility. The other salient features of this program are:

– It aligns students stepping into the business world either as professionals or entrepreneurs

– The curriculum is designed with a blend of industry and entrepreneurial needs with job oriented courses on retailing, It-tailing, insurance, banking, e-commerce

– Practical knowledge on market and industry is imparted to the students through regular market surveys, industrial visits and summer internships in leading industries

– Special coaching on improving communication skills, training on aptitude, reasoning, psychometric analysis for appearing for any competitive exams.

Specialization: The program offers specializations in Finance, Operation, Marketing and Human Resource Management.

Pedagogy: The pedagogy features case studies, reverse-order presentations, live projects, field and industrial visits, role play, model building, social sensitization and softer-issue laboratories. The tools and techniques of the Art of Living programs are an integral part of the curriculum, promoting holistic development.

Co-branded degree: The university has a tie-up with the National Stock Exchange and the students can seamlessly move from BBA to the co-branded PGDM Program in Financial Markets offered by NSE and Sri Sri University.

BBA at Sri Sri University

Global Network and Platform: The Art of Living’s vast network spanning across 150 countries as well as the university’s collaborations with organizations such as the World Forum for Ethics in Business offers an international platform for students who wish to work in corporations or become entrepreneurs.

Special Coaching: Students are offered special sessions on Mind Mapping and Management, the Happiness Program and Personality Development Programs. They are also trained to improve their skills in communication, management aptitude, reasoning and psychometric analysis for competitive exams

Practical knowledge: Students are offered hands-on-training through market surveys, industrial visits and summer internships in leading industries

Code Course Credit
BBC101 Principles of Management 4
BBC102 Quantitative Techniques for Managers 4
BBC103 Business Environment 4
BBC104 Business Communication& English Language 4
BBC105 Accounting for managers 4
BBC106 Banking 4
Total 24
Non-Core Aptitude& Quant ability
Code Course Credit
BBC201 IT for Management (Excel , MS Access) 4
BBC202 Production & Operations Management 4
BBC203 Organization Behavior 4
BBC204 Financial Management 4
BBC205 Marketing Management 4
BBS201 Industrial Visit & Report Preparation 4
Total 24
Non-Core Logical  Reasoning
Code Course Credit
BBC301 Business Statistics 4
BBC302 BusinessEthics& Corporate Governance 4
BBC303 Indian Heritage& Culture 4
BBC304 Human Resource Management 4
BBC305 Event management& CSR 4
BBc306 Management information system (MIS) 4
Total 24
Non-Core Psychometric analysis
Code Course Credit
BBC401 Business Planning 4
BBC402 Science & Civilization 4
BBC403 Insurance & Retirement Planning 4
BBC404 Cost & Management Accounting 4
BBC405 Talent management 4
BBS401 Market Survey 4
Total 24
Non-Core English/verbal  ability
Code Course Credit
BBC501 Market Research 4
BBC502 Legal Aspects of Business 4
BBC503 Globalization & change 4
BBE501 Retailing & e-TAILING (Marketing) 4
BBE502 Consumer Behavior & Customer Relationship  Management (Marketing) 4
BBE503 Services Marketing (Marketing) 4
Total 24
Non-Core English/verbal  ability
Code Course Credit
BBC601 Entrepreneurship & Small Business Mgt. 4
BBC602 Fiscal Management 4
BBE601 Elective 1 (FM/HRM/OM) 4
BBE602 Elective 1 (FM/HRM/OM) 4
BBE603 Elective 1 (FM/HRM/OM) 4
BBS601 Project work 4
Total 24
Non-Core English/verbal  ability


10+2 PASS and Minimum 50 %<


Duration – 6 Semesters (3 Years)
Seats – 120

Fees INR
Per Semester INR 30,000
Hostel type (Default) 4 sharing non AC, INR 35,000/- Per Sem

Fee Details apart from Tuition and Hostel Charges:

Admission fee: INR 5000/-
Examination Fee: INR 5000/-

Caution deposit
Library deposit: INR 5000/-
Hostel Security Deposit: INR 10,000/-

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  • Anisha Sinha (MBA 1st year - Batch of 2016) B.Tech (Computer Science), Manipal University (Hometown - Patna)

    I came in with over five years of experience in Software Networking Products and Data Analytics. I wanted to do something different and so I chose Sri Sri University. And it has offered me some of the most intriguing challenges, a lovely atmosphere to work in and great opportunities for all round development. I am overwhelmed by the amount of positivity this campus exudes. No wonder we call it the 'happiest campus'!

  • Anmol Narang (MBA 1st year - Batch of 2016) B.Tech (Mechanical), Thapar University, Patiala (Hometown - Delhi)

    At Sri Sri University I got to organize conclaves and fests, manage studies and extracurricular activities and take charge of my own career. I got the opportunity to represent Sri Sri University in the B-school fests of IIM Calcutta and KIIT, and won a few competitions. Despite being a new university, I found that we are not only able to compete with older universities, we were even better than them in certain areas.

  • Utkarsh Jain (MBA 1st year - Batch of 2016) B.Tech (Chemical), IIT Delhi (Hometown - Jaipur)

    The most prominent add-ons are the avenues of personal growth, which are unimaginable in any other campus I have known (including the IIT where I studied). I am working on my venture of green buildings and here I have all the support I could have asked for. There is a dedicated faculty, supportive culture among students and the Art of Living network which offers a nurturing environment for entrepreneurs.