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Dr. Neha

Dr. Neha

Assistant Professor

Qualifications

PhD in Management , C.V. Raman Global University, Bhubaneswar

P.G. Diploma in Human Resource, Banaras Hindu University, Varanasi

Masters in Agri-Business, Banaras Hindu University, Varanasi BSc (Ag), Siksha ‘O’ Anusandhan University, Bhubaneswar

What subject you teach at SSU?
Agribusiness Management 

Awards

  1. Undertaken Internship in Union Bank of India on Agri- Finance Project – 2014.
  2. Participated in “Professional Job Skill Training” one month module-based training program, conducted by Young Skill India.
  3. Undertaken summer internship on Digital Marketing from TECHNEX-19 – IIT, BHU, Varanasi.
  4. Undertaken internship (short training) in OMFED, Bhubaneswar, Odisha.
  5. Participated in “Workshop on Artificial Intelligence in Agriculture” organized by Institute of Agricultural Sciences, Banaras Hindu University.
  6. Attended the national e-conference on Emerging trends in accounting and presented a paper titled: Crypto-currency and technology automation: customer perspective to use digital marketing and fintech automation process during COVID 2019 in India, organized by GITAM Business School.
  7. Participated in International workshop on advance statistical data analysis using SPSS, organized by Science Tech Institute, Lucknow.
  8. Awarded best paper in international conference on “Changing paradigms in a pandemic world (CPIPW) 2021, Sustainability and innovation management practices in times of uncertainty.
  9. Awarded winning position in the workplace “Role of business stimulation for marketing” conducted by CESIM.
  10. Presented paper on “A study on e-tailing and he factor influencing consumer buying decisions of dairy products during the COVID-2019 pandemic in India at the International Conference on management research ICMR-2022, organized by KIIT-KSOM.
  11. Presented a paper entitled as “Autonomous Agriculture: the impact of robotics and drones on farming trading” and secured third rank in paper presentation in the National conference on “The emerging role of Artificial Intelligence in Agribusiness” organized by Department of Agriculture Economics, Institute of Agricultural Sciences, Banaras Hindu University.
  12. Participated in the seminars of the Precursor events of G20- 3rd education working group meeting held at CSIR-IMMT, Bhubaneswar.

Journals

RESEARCH PAPERS:

1. Neha and Mohanty, S. (2023). The Role and Impact of Artificial Intelligence on Retail Business and its Developments, 2023 International Conference on Artificial Intelligence and Smart Communication (AISC), IEEE, 1098-1101. (SCOPUS).

2. Neha and Mohanty, S. (2023). Use of Edge Computing and IoT to Create a Smart and Efficient Irrigation System, 2023 6th International Conference on Contemporary Computing and Informatics (IC3I), IEEE. (SCOPUS)

3. Neha and Mohanty, S. (2023). A Study on E-Tailing and the Factors Influencing Consumer Buying Decisions of Dairy Products During the Covid-19 Pandemic in India. Parikalpana – KIIT Journal of Management [Vol.19.1, June-2023],300-311. (UGC Care, EBSCO).

4.Neha and Mohanty, S. (2023). Examining the Utilization of social media for The E-Commerce of Dairy Products Amidst the Covid-19 Pandemic in India. European Economic letters, Vol13, Issue5(2023),990-998. (ABDC). 5. Mohanty, S and Neha. (2022). Cryptocurrency and Technology Automation: Customer Perspective to Use Digital Marketing and Fintech Automation Process during COVID 19 in India. Empirical Economics Letters, 21 (Special Issue 3), (June 2022), 89-98. (ABDC).


Interests

Consumer Behavior, Branding, Human Resource Management, Retail Management, Digital Marketing, Organizational Behavior 

Other Accomplishments

  1. University Champion in Lawn Tennis for the year 2014-15 & 2015-16.
  2. Achiever Awards from Institute of Agricultural Sciences consecutively for three years for 2014-15, 2015-16 & 2016-17.
  3. Representing SOA University in Inter University (Zonal) Women’s Cricket Tournament as Captain of the Team 2016-17.
  4. Representing Institute of Agricultural Sciences in Women’s Softball in Intra-University tournament and won the tournament for the year 2016-17.
  5. Champion in Lawn Tennis (single & mixed double) – SAHAS – 2018-19 (Institute of Agricultural Sciences – BHU, Varanasi).
  6. 2nd Prize in 4 x 100-meter Relay Race & 3rd Prize in 100-meter Race – SAHAS – 2018-19 (Institute of Agricultural Sciences – BHU, Varanasi).
  7. Runner up At Varanasi Dist. Level Tennis tournament.