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Dr.Prasant Kumar Rout

Assistant Professor

Envelope

prasant.r@srisriuniversity.edu.in

Qualification

  • M.Tech(CS)
  • MBA
  • PhD

Interests

  • Technology Innovation

What subject you teach at SSU ?

  • Business Analytics
  • Multivariate Data Analysis Using Python
  • Financial Analytics with R & Python
  • Predictive Analysis
  • E-Commerce
  • Management Information System

Journals

1.Social Media as a Catalyst for Hotel Business Growth: A PLS-SEM Approach in Odisha’s Smart Cities [Scopus,ABDC, UGC CARE ], In Operations Research Forum. Springer International Publishing.

https://doi.org/10.1007/s12597-024-00859-w .


2. The Effect of Social Media Marketing on Bhubaneswar’s Hotel Industries: An Empirical Study Using PLS-SEM Approach [Scopus], International Journal of Applied Management Science,

https://doi.org/10.1504/IJAMS.2025.148093


3.Analysis of the Effects of Social Media on Business Performance based on Opinions of Industry Personnel [ Web of Science], Indian Journal of Natural Sciences, Vol.14 / Issue 79 / Aug / 2023.

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4.Social Media Lens on Bhubaneswar’s Restaurants: Insights and Analysis. International journal of multidisciplinary educational research, Volume: 12, Issue: 12, December 2023


5.Examining the impact of online reviews for booking hotels online in Bhubaneswar. International journal of multidisciplinary educational research. Volume: 13, Issue: 1, January 2024