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Dr. Shubhaom Panda

Qualifications:

  • BBA Finance, Ravenshaw University, Cuttack, Odisha, Pin- 753 003, Year-2011
  • MBA Rural Management, Amity University, Uttar Pradesh, Pin- 201 301, Year-2013
  • MBA Agricultural Business Management, Centre for Post Graduate Studies,  Orissa University of Agriculture and Technology, Bhubaneswar, Odisha, Pin-751 003, Year-2015
  • PG Diploma in Agricultural Extension Management-Online, National Institute of Agricultural Extension Management, Hyderabad- 500 030, Year-2018
  • Ph.D. Agri-Business, Institute of Agri Business Management, Swami Keshwanand Rajasthan Agricultural University, Bikaner, Pin- 334 006, Year-2020
  • ARS-ICAR NET (2018) in Agricultural Business Management

Broad Current Research Interest: Sales & Marketing, Agribusiness, Rural Marketing, Supply Chain, Value Chain, Marketing Research, Product Promotion, Consumer Behaviour.

Academic/Research/Industrial positions:

  • Sales Trainee, ADAMA India Pvt. Ltd., Bhubaneswar, Odisha- 752101, March 2, 2015 to May 31, 2016
  • Teaching Assistant, Institute of Agri Business Management, Swami Keshwanand Rajasthan Agricultural University, Bikaner, Rajasthan-334006, July 29, 2016 to August 18, 2018
  • Senior Research Fellow, National Agricultural Higher Education Project (Innovation Grant)-ICAR, Swami Keshwanand Rajasthan Agricultural University, Bikaner, Rajasthan-334006, August 20, 2018 to June 30, 2019

Publications:

NAAS Journals

  • Mote SS, Sharma A, Rathore R, Panda S (2017) Impact of crop insurance on farmers’ income in Pune district of Maharashtra. Indian journal of economics and development, 13(2a): 617–622
  • Panda S, Rathore R (2017) Prospects of integrated pest management in India. Agriculture update, 12 (10): 2758–2762
  • Rathore R, Panda S (2019) The changing perspectives of agricultural marketing in India. International archive of applied sciences and technology, 10(3): 16–20
  • Panda S, Rathore R (2019) Thermal imaging as a potential element of integrated pest management in Indian agriculture. International archive of applied sciences and technology, 10(3): 11–15
  • Sharma A, Panda S (2020) A choice-based conjoint analysis on evaluating consumers’ willingness to pay for cotton grown with integrated pest management. International journal of research in business management, 8(8): 1–8
  • Panda S, Dinakar JA (2020) Human-internet interaction: a potential platform towards promotion of integrated pest management technology in India. International journal of current microbiology and applied sciences, 9(9): 2132-2144.

Book Chapters

  • Rathore R, Panda S (2018) Rural Women Entrepreneurship in Rajasthan: Opportunities in Agribusiness. Women and Sustainable Development, RBSA Publishers pp 118–124
  • Rathore R, Panda S (2018) Micro-Finance in Agriculture: Prospects and Challenges. Measure, Manage & Facilitate Change to Harness Organisational Potential, Bharti Publications pp 102–106
  • Panigrahy SR, Venoniya D, Panda S (2019) Dairy business environment and challenges in India. Leveraging new developments in dairy sector for increasing income of milk producers, S.M.C. College of Dairy Science, AAU, Anand pp 340–343

Popular Articles:

  • Mohapatra, Panda (2021) Liberalization of Agriculture through Farm Bill 2020 in India. Agriculture & Food: E-Newsletter, vol. 3, no. 5, pp. 188–190.

Paper presentations:

  • Panda S (2017) Rural women entrepreneurship in Rajasthan: Opportunities in agribusiness. National seminar on women’s employment, entrepreneurship and empowerment: Sustainable pathways to egalitarian society, Centre for Research, Innovation and Training (CRIT), IIS University, Jaipur, Rajasthan, 30–31 Jan, 2017
  • Panda S (2017) Impact of climate change on sustainable agriculture: an empirical study. XIII Agricultural Science Congress, NAAS, University of Agricultural Sciences, Bangalore, 21–24 Feb, 2017
  • Panda S (2017) Prospects of integrated pest management in India. National conference on technological challenges in social, environmental and agricultural reforms, Green Reap Welfare Society, Indian Institute of Rice Research, Hyderabad, 9–10 Sept, 2017
  • Panda S (2017) Entrepreneurship in agri supply chain: Prospects and challenges. International conference & expo on agriculture & veterinary sciences: research and technology, Cenetri Publication Group, Professor Jayashankar Telangana State Agricultural University, Hyderabad, 23–25 Oct, 2017
  • Panda S (2017) Integrated pest management: an eco-friendly component of biodiversity. International conference on bio-resource & stress management, RKM Foundation, Kolkata and Visva-Bharati University, West Bengal, 8–11 Nov, 2017
  • Panda S (2018) Climate change and its impact on agribusiness. International conference on agribusiness in emerging economies, Teri school of advanced studies, New Delhi, 3–4 Jan, 2018
  • Panda S (2018) Thermal imaging as a potential element of integrated pest management in Indian agriculture. International conference on advances in agricultural, biological and applied sciences for sustainable future, Agricultural technology development society, Swami Vivekanand Subharti University, Meerut, Uttar Pradesh, 20–22 Oct, 2018
  • Panda S (2020) Role of extension services in disseminating the IPM technology in Rajasthan. Market led extension management: Focus on COVID-19, CCS, NIAM, Jaipur & INSEE, New Delhi, 17–18 Oct, 2020

FDP/Career Development Programmes attended:

  • Faculty Development Program (FDP) on Advance Data Analysis using SPSS and Structure Equation Modelling (SEM) using AMOS Bharati Vidypeeth Deemed University Institute of Management & Research, New Delhi, November 16–21, 2017
  • Faculty development program on commodity derivatives the multi commodity exchange of India & Institute of Agri Business Management, SKRAU, Bikaner, June 20–21, 2019
  • Faculty development program on teaching stock market effectively, Stock Market Institute in association with ISDC & IFM, August 18–20, 2020
  • Faculty development program on blended learning & LMS, Sri Sri University, 20 Jun, 2021.
  • Four Week Faculty Induction(Orientation) Programme (Advanced) with Grade A+, Teaching Learning Centre, Ramanujan College, University of Delhi, under the aegis of, Ministry of Education, Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching, from 26 July 26 to August 24, 2021

Professional affiliations:

  • Life Member of Society of Economics and Development (SOED), Punjab Agricultural University, Ludhiana

Awards/recognitions:

  • Gold Medal in MBA (Rural Management), Amity University, Uttar Pradesh, 2013
  • Gold Medal in MBA (Agri-business Management), Orissa University of Agriculture & Technology, Bhubaneswar, 2015
  • Best Oral Presentation in a National conference by Green Reap Welfare Society, Adilabad, 2017

What subject you teach at SSU ?

Product Promotion Methods, Strategic Business Management, Principles of Agribusiness and Management, Inventory of Risk Management, Agro-Based Enterprises and Industrialization, Entrepreneurship Development and Business Management, Statistical Methods in Business, Technical Writing—English.

Journals:

NAAS rated papers

  •  Panda, S. Dinakar, J.A. (2020). Human-internet interaction: a potential platform towards promotion of integrated pest management technology in India. International journal of current microbiology and applied sciences, 9(9): 2132-2144. 
  • Sharma, A., Panda, S. (2020). A choice-based conjoint analysis on evaluating consumers’ willingness to pay for cotton grown with integrated pest management. International journal of research in business management, 8(8): 1–8.
  • Panda, S., Rathore, R. (2019). Thermal imaging as a potential element of integrated pest management in Indian agriculture. International archive of applied sciences and technology, 10(3): 11–15. 
  • Rathore, R., Panda, S. (2019). The changing perspectives of agricultural marketing in India. International archive of applied sciences and technology, 10(3): 16–20 
  • Panda, S., Rathore, R. (2017). Prospects of integrated pest management in India. Agriculture update, 12 (10): 2758–2762. 
  • Mote, S.S., Sharma, A., Rathore, R., Panda, S. (2017). Impact of crop insurance on farmers’ income in Pune district of Maharashtra. Indian journal of economics and development, 13(2a): 617–622.

Book Chapters:

  • Panigrahy, S.R., Venoniya, D., Panda, S. (2019). Dairy business environment and challenges in India. Leveraging new developments in dairy sector for increasing income of milk producers, S.M.C. college of dairy science, AAU, Anand, 340–343.
  • Rathore, R., Panda, S. (2018). Micro-finance in agriculture: prospects and challenges. Measure, manage & facilitate change to harness organisational potential, Bharti publications, 102–106. 
  • Rathore, R., Panda, S. (2018). Rural women entrepreneurship in Rajasthan: opportunities in agribusiness. Women and sustainable development, RBSA publishers, 118–124.

Short Communication :

  • Rathore, R., Panda S. (2018). Diversification in agriculture: A framework of agri business for linking farmers to market, Innovative farming, 3 (1): 36–36.

Popular Article:

  • Mohapatra, S., Panda, S. (2021) Liberalization of agriculture through farm bill 2020 in India. Agriculture & food: e-newsletter, 3(5): 188–190.

Teaching interests:

   
Course Code   
   
Course Title   
   
Credit Hours   
   
Program   
   
University   
   
AIN 102   
   
Agro-Based Enterprises and   Industrialization    
   
2 (1+1)   
   
B.Sc. (Hons.) Agribusiness   
   
Sri Sri University, Cuttack, Odisha   
   
HED 306   
   
Entrepreneurship Development and   Business Management    
   
2 (1+1)   
   
B.Sc. (Hons.) Horticulture   
   
Sri Sri University, Cuttack, Odisha   
   
SMB 204   
   
Statistical Methods in Business    
   
2 (1+1)   
   
B.Sc. (Hons.) Agribusiness   
   
Sri Sri University, Cuttack, Odisha   
   
TWE 102   
   
Technical Writing -English    
   
2 (1+1)   
   
B.Sc. (Hons.) Food Nutrition and Dietetics   
   
Sri Sri University, Cuttack, Odisha   
   
IRM 305   
   
Inventory of Risk Management    
   
2 (1+1)   
   
B.Sc. (Hons.) Agribusiness   
   
Sri Sri University, Cuttack, Odisha   
   
PMM 203   
   
Principles of Marketing Management    
   
2 (1+1)   
   
B.Sc. (Hons.) Agribusiness   
   
Sri Sri University, Cuttack, Odisha   
   
PPM 305   
   
Product Promotion Methods    
   
2 (1+1)   
   
B.Sc. (Hons.) Agribusiness   
   
Sri Sri University, Cuttack, Odisha   
   
SBM 305   
   
Strategic Business Management    
   
2 (1+1)   
   
B.Sc. (Hons.) Agribusiness   
   
Sri Sri University, Cuttack, Odisha   
   
ABM 101   
   
Principles of Agribusiness and   Management    
   
2 (1+1)   
   
B.Sc. (Hons.) Agribusiness   
   
Sri Sri University, Cuttack, Odisha   
   
Course Code   
   
Course Title   
   
Credit Hours   
   
Program   
   
University   
   
AIN 102   
   
Agro-Based Enterprises and   Industrialization    
   
2 (1+1)   
   
B.Sc. (Hons.) Agribusiness   
   
Sri Sri University, Cuttack, Odisha   
   
HED 306   
   
Entrepreneurship Development and   Business Management    
   
2 (1+1)   
   
B.Sc. (Hons.) Horticulture   
   
Sri Sri University, Cuttack, Odisha   
   
SMB 204   
   
Statistical Methods in Business    
   
2 (1+1)   
   
B.Sc. (Hons.) Agribusiness   
   
Sri Sri University, Cuttack, Odisha   
   
TWE 102   
   
Technical Writing -English    
   
2 (1+1)   
   
B.Sc. (Hons.) Food Nutrition and Dietetics   
   
Sri Sri University, Cuttack, Odisha   
   
IRM 305   
   
Inventory of Risk Management    
   
2 (1+1)   
   
B.Sc. (Hons.) Agribusiness   
   
Sri Sri University, Cuttack, Odisha   
   
PMM 203   
   
Principles of Marketing Management    
   
2 (1+1)   
   
B.Sc. (Hons.) Agribusiness   
   
Sri Sri University, Cuttack, Odisha   
   
PPM 305   
   
Product Promotion Methods    
   
2 (1+1)   
   
B.Sc. (Hons.) Agribusiness   
   
Sri Sri University, Cuttack, Odisha   
   
SBM 305   
   
Strategic Business Management    
   
2 (1+1)   
   
B.Sc. (Hons.) Agribusiness   
   
Sri Sri University, Cuttack, Odisha   
   
ABM 101   
   
Principles of Agribusiness and   Management    
   
2 (1+1)   
   
B.Sc. (Hons.) Agribusiness   
   
Sri Sri University, Cuttack, Odisha   

Other Accomplishments:

Professional Experience:

  • Head of the Department (Aug 19–Present) Department of Agribusiness, Sri Sri University, Odisha, India
  • Assistant Professor (Feb 2021–Present) Sri Sri University, Odisha, India Key responsibilities: Teaching and research in agribusiness and management courses; examination and administrative works; organizing skill development programs or events 
  • Senior Research Fellow (Aug 2018–Jun 2019) National Agricultural Higher Education Project – Innovation Grant (ICAR), Swami Keshwanand Rajasthan Agricultural University, Bikaner, India 
  • Teaching Assistant (Jul 2016–Aug 2018) Institute of Agri Business Management, Swami Keshwanand Rajasthan Agricultural University, Bikaner, India 
  • Sales Trainee (Mar 2015–May 2016) ADAMA India private limited, Odisha, India

Faculty Development Programs Participated

  • Four Week Faculty Induction(Orientation) Programme (Advanced) with Grade A+, Teaching Learning Centre, Ramanujan College, University of Delhi, under the aegis of, Ministry of Education, Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching, from 26 July 26 to August 24, 2021 
  • Faculty development program on blended learning & LMS, Sri Sri University, 20 Jun, 2021. 
  • Faculty development program on teaching stock market effectively, Stock Market Institute in association with ISDC & IFM, August 18–20, 2020 
  • Faculty development program on commodity derivatives the multi commodity exchange of India & Institute of Agri Business Management, SKRAU, Bikaner, June 20–21, 2019
  • Faculty Development Program (FDP) on Advance Data Analysis using SPSS and Structure Equation Modelling (SEM) using AMOS Bharati Vidypeeth Deemed University Institute of Management & Research, New Delhi, November 16–21, 2017

Trainings Undertaken

  • Online training programme on mushroom cultivation technology under AICRP on mushroom, Dr. Rajendra Prasad Central Agricultural University, Pusa Samastipur, Bihar, 17–23 Feb, 2021
  • Training programme on e-NAM and ICT use in marketing, CCS NIAM, Jaipur, 18–20 Sept, 2019

Paper Presentations

  • Title of Oral Presentation: Role of Extension Services in Disseminating the IPM technology in Rajasthan, Theme: Market Led Extension Management: Focus on COVID-19, Duration: October 17-18, 2020, Organised by CCS, NIAM, Jaipur & INSEE, New Delhi, Venue: CCS, NIAM, Jaipur (online mode)
  • Title of Oral Presentation: Thermal Imaging as a Potential Element of Integrated Pest Management in Indian Agriculture, Theme: International Conference on Advances in Agricultural, Biological and Applied Sciences for Sustainable Future, Duration: October 20-22, 2018, Organised by: Agricultural Technology Development Society (ATDS), Venue: Swami Vivekanand Subharti University, Meerut, Uttar Pradesh
  • Title of Oral Presentation: Climate Change and its Impact on Agribusiness, Theme: International Conference on Agribusiness in Emerging Economies, Duration: January 3-4, 2018 Organised by: Teri School of Advanced Studies, New Delhi 
  • Title of Oral Presentation: Integrated Pest Management: an Eco-friendly component of Biodiversity, Theme: International Conference on Bio-resource & Stress Management, Duration: November 8-11, 2017, Organised by: RKM Foundation, Kolkata and Visva-Bharati University, West Bengal, Venue: Jaipur, Rajasthan 
  • Title of Poster Presentation: Entrepreneurship in Agri Supply Chain: Prospects and challenges, Theme: International Conference & Expo on Agriculture & Veterinary Sciences: Research and Technology, Duration: October 23-25, 2017, Organised by: Cenetri Publication Group, Venue: Professor Jayashankar Telangana State Agricultural University, Hyderabad 
  • Title of Oral Presentation: Prospects of Integrated Pest Management in India, Theme: National Conference on Technological Challenges in Social, Environmental and Agricultural Reforms, Duration: September 9-10, 2017, Organised by: Green Reap Welfare Society, Venue: Indian Institute of Rice Research, Hyderabad 
  • Title of Poster Presentation: Impact of Climate Change on Sustainable Agriculture: an Empirical Study Theme: XIII Agricultural Science Congress Duration: February 21-24, 2017, Organised by: National Academy of Agricultural Sciences (NAAS), Venue: University of Agricultural Sciences, Bangalore 
  • Title of Oral Presentation: Rural Women Entrepreneurship in Rajasthan: Opportunities in Agribusiness Theme: National Seminar on Women’s Employment, Entrepreneurship and Empowerment: Sustainable Pathways to Egalitarian Society Duration: January 30-31, 2017, Organised by Centre for Research, Innovation and Training (CRIT), Venue: IIS University, Jaipur, Rajasthan

Workshops Participated

  • Workshop on intellectual property rights, DST, 27 Feb, 2020
  • National workshop on organic farming: sustainable, profitable, healthy and eco-friendly agriculture, Surender Kaur Memorial Agriculture College, Sri Ganganagar, Rajasthan, 16 Feb, 2019 
  • Workshop on academic ethics and integrity, DHRD, SKRAU, Bikaner, 15 May, 2018,
  • Two days workshop on digital marketing entrepreneurship, Skill Hub InfoTech, 13–14 Mar, 2018 
  • National workshop on analysis of weather and its forecast through natural activities of animals and birds, Takshashila Institute of Scientific Research and Social Development, Bikaner and Indian Oil Corporation Ltd., 28 May, 2017 
  • Conferences/Seminars PARTICIPATED 
  • National conference of network of rural and agrarian studies on agrarian transition and rural-urban linkage in India in 21st Century, NCDS, Bhubaneswar, 27–29 Oct, 2017
  • National agricultural convention on agricultural skill development for doubling farmers’ income, AIASA and RAVUVAS, Bikaner, 7 Oct, 2017 
  • Conclave on logistics & supply chain conclave, IMIS, Bhubaneswar, 20 Sept, 2014

Webinars Participated

  • Webinar on intellectual property rights in agriculture sector, SKRAU, Bikaner under NAHEP-IG-ICAR, 17 Jul, 2020 
  • Webinar on fishery business eco-system in India, AAU, Gujarat under NAHEP-CAAST-ICAR, 22–23 Jun, 2020 3. Webinar on trends and opportunities in agri input industry, IABM, SKRAU, Bikaner, 16 Jun, 2020
Professional Membership 
  • Life Member of Society of Economics and Development (SOED), Punjab Agricultural University, Ludhiana
 

Awards:

  • Qualified National Eligibility Test (NET) in Agricultural Business Management on May 23, 2018 by Agricultural Scientists Recruitment Board-Indian Council of Agricultural Research 
  • Best Oral Presentation in a National Conference on Technological Challenges in Social, Environmental and Agricultural Reforms (TECHSEAR-2017) held from September 09-10, 2017 by Green Reap Welfare Society, Adilabad at Indian Institute of Rice Research, Hyderabad
  • First Position in First Class and earned Gold Medal in MBA (Agri-business Management) on February 17, 2015 from Orissa University of Agriculture & Technology
  • First in Academic Performance (First Division with Distinction) and earned Gold Medal in MBA (Rural Management) on December 5, 2013 by Amity University, Uttar Pradesh

Interests:

Agribusiness

  • Principles of agribusiness management
  • Agricultural marketing institutions 
  • Agro-based industries 
  • Agricultural value chain 
  • Cooperative marketing 
  • Rural marketing and infrastructure
  • Agri-input marketing strategies

Marketing & Consumer Psychology

  • Product strategies
  • Pricing & Positioning Strategies
  • Branding strategies 
  • Consumer behaviours 
  • Consumer loyalty, attitudes and perception 
  • Supply chain management 
  • Corporate level strategies
  • Business level strategies