Qualification
• MBA
• Phd
Subject Expertise
• Rural Marketing
Interests
• Research Work
Journals
• The impact of celebrity endorsed TV commercials on demographic dynamics of attitude: An Indian context. A study on hospital service quality perception. E-Tailing in Odisha: Its Expansion, Problems, Opportunities, and Development ANTECEDENTS OF ONLINE SHOPPING INTENTION-A REVIEW OF LITERATURE AND CONCEPTUAL MODEL. On line shopping changing the definition of convenient shopping: A study on Twin- City Cuttack and Bhubaneswar, Odisha. Service Quality Measurement A conceptual framework. Challenges and opportunities of marketing during recession. Emotional Intelligence and Managerial Skills.
