MARKETING STRATEGIES ADOPTED BY ODISHA TOURISM

MARKETING STRATEGIES ADOPTED BY ODISHA TOURISM

COURSE : B. Com(Voc.) (TT), BBA(MKT)
RESOURCE PERSON:   DR. ALOK RANJAN MISHRA, Ph. D, PANTHANIWAS, LEWIS ROAD, BHUBANESWAR, ODISHA

THEME OF THE PROGRAMME
Odisha Tourism Development is an important stakeholder in the Tourism Development of the State. Students will get an opportunity to know about the marketing strategies adopted by Odisha Tourism. Various packages operated by OTDC will also be discussed in detail.

LEARNING OUTCOME
Students of the both the batches interacted with the resource person, they got familiar with all the tour packages that is offered to the tourist. Students also got information regarding career opportunities in Govt. sector form the resource person.

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