Dr. Subash Chandra Nath

Associate Prof. (Marketing & Strategy)
Courses Taught: Marketing Management, Strategic Management, Consumer Behavior, Marketing of Services and Product, Brand Management & Principles of Management


Teaching, Research and Academic Administration

Subject Expertise

Teaching: 12.5 years

Industry: 2.5 years

Research: 9 Years

More than 15 years of corporate and academic exposure. My areas of interest rely on Marketing Management, Consumer Behavior, Services Marketing, Strategic Management and Product & Brand Management. My research interests include, General Management, Service Marketing & Consumer Behaviour. As on date, 19 research papers in leading national and international journals and 2 books in the area of Marketing and General Management are in my credit. I have also reviewed 4 books in the area of marketing and have also presented research papers in national and international conferences. I am a life member to All Odisha Commerce Association, ACBSP Accredited Teacher. During my twelve and half years of teaching career, I have attended 18 AICTE sponsored FDP programs of more than a week, 8 short-term FDPs and MDPs, One Refresher Course by UGC, One Orientation Courses by UGC and 8 workshops in my areas of interest. Many of them were being organized by IITs, IIMs and Institutions/Universities of repute.

Other Accomplishments

My research is motivated by what I see as the fragmented state of model – theoretic semantics. Basically, my research focuses on the scope and relevance of Digital Marketing/Online Marketing, Consumer Behaviour, Marketing of Services and Strategic Management. I have started my research experience with an intention to help my PhD research, but later on I enjoyed the crème of it and made myself emerged in the compound of it.