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The Incubation Centre

About SSU Incubator

Inspired by Guruji’s initiatives to create entrepreneurs, we have started MBA in Entrepreneurship. Sri Sri University (SSU) is the only university in Eastern India, which has a two years full time programme in Entrepreneurship, which is approved by AICTE, Govt. of India.   Many of our alumni have started their ventures in the areas of solar energy, IT, agriculture, organic food trading, skill development, education and have achieved noble turnover with in a period of 3-4 years of time. The startup activities were promoted at SSU from the inception of the university with the brand Srinovation, then the incubation centre, i.e. SSU Innovation Pvt. Ltd., was incorporated in 2018. 

Our University is recognized as a Nodal agency for registering, evaluating and recommending for funding for startups registered in Odisha in the areas of Agriculture, Food Processing and Social Entrepreneurship.  Sri Sri University got awarded with ‘Best Boot Camp Startup Award’ by the CM of Odisha, Sri Naveen Patnaik as a part of Start-up India Yatra, Odisha chapter. Sri Sri University is also approved in principle as Host Institute (HI) for Establishment of Business Incubator (BI) by the Office of the Development Commissioner, MSME, Govt. of India. SSU is committed to create startups for employment generation in post pandemic world. Currently, Srinovation acts as an Entrepreneurship Club for pre-incubation support and SSU Innovation Pvt. Ltd. act as an incubation centre for startups. SSU has created and supported more than 40 startups in the areas of agriculture, food processing, eco-tourism, renewable energy, edutech, fitness and healthcare.

Strength Of SSU In Entrepreneurship Development

SSU has a dedicated program i.e. MBA- Entrepreneurship,  which is a two years full-time program in Entrepreneurship, approved by AICTE, Govt. of India. 
Startups from SSU has access to more than 20 mentors in India, the university incubation center  is shortlisted as a nodal point which has tied up with a wide range of startup ecosystem partners such as; Ambuja Neotia, Samunnati Financial Services Private Limited, Google Business Group Europe, Lexmantra, etc for Startup mentoring, networking, legal, and funding.

Natural Startups

Focussing our attention on a green future, the incubates of the University hold a social responsibility to the community and the ecosystem as a whole. That’s why there are startups that are based on the mantra for a sustainable tomorrow. Few of the eco-friendly startups are listed below:

  • Biodegradable Straw
  • Room Freshener from Natural Ingredients
  • Incense Stick from Natural Ingredients
  • Automated Cow Dung Cleaner

Role of the Incubation Center


SSU provides mentoring support to the budding entrepreneurs. A dedicated sector specific mentor is allotted to each startup and weekly mentoring sessions are organized for the budding entrepreneurs.





The creation of products with new or different characteristics that offer new or additional benefits to the customer. Product development may involve modification of an existing product or its presentation, or formulation of an entirely new product that satisfies a newly defined customer want or market niche. SSU provides adequate laboratory support for prototype and product development and also provides patent filing, copy right, trademark filing support through its IPR facilitation centre.


To test multiple marketing scenarios and select the most promising one for expansion. Introducing a new product or service without first testing the market is like jumping off a cliff into the sea, blindfolded–unthinkable, life-threatening, treacherous, and unnecessarily risky.


The creation of products with new or different characteristics that offer new or additional benefits to the customer.  Product development may involve modification of an existing product or its presentation, or formulation of an entirely new product that satisfies a newly defined customer want or market niche.


Mentoring support on market testing, customer satisfaction study, pilot testing of MVP/product is provided to the budding entrepreneurs. SSU also connects its students as interns for the startups to promote and market the product.




A pitch deck is a brief presentation, often created using PowerPoint, Keynote or Prize, used to provide your audience with a quick overview of a business plan. Entrepreneurs use your pitch deck during face-to-face or online meetings with potential investors, customers, partners, and co-founders. SSU has dedicated mentors to guide the budding entrepreneurs for development of pitch-deck along with business plan.


The entrepreneurs are groomed on Pitch-deck development, B-Plan and Elevator pitch and then connected to a group of prospective investors. SSU conducts two investors’ meet in a year for its incubated and alumni startups.


SSU connects the incubated startups to its alumni, seed funding agencies, angel investors for initial round of funding requirement.

Entrepreneurship Events

The Incubation center of the Sri Sri University has hosted various entrepreneurship events, like:

  • Cofounder Identification Workshop
  • Startup Boot Camp
  • Award By Minister Msme
  • Poster Presentation By Startups
  • Award By Chief Minister Of Odisha
  • Inauguration By Secretary Msme
  • Entrepreneurs In Startup Boot Camp
  • Motivational Talk By Alumni Entrepreneurs
  • Workshop On Ipr
  • Mentoring By Successful Startup Founders
  • Boot Camp
  • TEDx Talk
  • Hack4food
  • Prototype Development Competition
  • Startup Forerunner
  • Idea Competition
  • Think Within Box Workshop
  • National Startup Week

Patents Filed by Our Startups

  • IoT Based Apiculture
  • Biodegradable Straw
  • Room Freshener from Natural Ingredients
  • Insane Sticks from Panchgavya
  • Automated Cow-dung Cleaner

Success Stories

Leaf Era

Leaf Era is a start-up changing the way tea works for most of us. They are taking the age-old tradition to an entirely new level with a mission to bring about healthy lifestyle changes in the consumers through moringa leaf tea.

Recognized under “10 Most Promising Tea & Coffee brands-2019” by Silicon India magazine (Sept 2019)

Recognized by Government e-Marketplace as an upcoming startup in presence of the Minister of Commerce and Industry, Mr. Suresh Prabhu (Feb 2019)

Invited to participate in the Food Diplomacy Program by American Consulate in Kolkata (May 2019)

Incubated by Ministry of Agriculture (May – July 2019)

Founders: Kameshwar Kota, Jil Bimani, Shweta Sharma

USP: World’s 1st Morning Leaf based Tea Company


Recognized under “10 Most Promising Tea & Coffee brands-2019” by Silicon India magazine (Sept 2019)

Recognized by Government e-Marketplace as an upcoming startup in presence of the Minister of Commerce and Industry, Mr. Suresh Prabhu (Feb 2019)


Founders: Bibhu Prusty, Asit Mohanty

USP: Connects small and marginal farmers to Agri-input companies, impacted more than 5000 farmers,


Selected as top 5 Startups of 2018 by National Entrepreneurship Network

Winner of SICC Business Conclave

Runner-up at Xavier University Bhubaneswar in 2017

Global business model competition by IIT Kharagpur

Stellar Grid

Founders: Dipankar Lamba, Utkarsh Jain

USP: Bring solar energy to SMEs for the first time in India

Impacted more than 100 SMEs in India

Energy audit provision for clients

Micro-finance availability with energy


Founders: Bastav Dash, Chandra Mauli

USP: Transforming SMEs through the digital revolution

Creating a tech-based  B2B distribution strategy for manufacturers in India,

Have impacted more than 200 SMEs in India, USA, New Zealand

Received series A and B funding


Founder: Satyabrat Jena

USP: First IOT based Honey bee cultivation in India


Top 10 startups under Startup Odisha

Winner of Hackathon in 2018 in Odisha

Impacted more than 200 Apiaries in India

Filed Patent for the product

Below, are few citings of the recent incubation by Srinovation Pvt. Ltd., Sri Sri University:

Sl. No. Name of the Startup Brief About the Startup Name of the Founder(s)
1 Unik Incense Sticks Agarbati from natural ingredients. Prototype and MVP have been developed with pilot testing of the product. The entrepreneur has filed the patent Jisan Akthar
2 Team Aarambh Bio-degradable straw to replace single-use plastic straw. The entrepreneur has filed the patent Lipsa Behura
3 Xplowe Rural Eco-tourism service. Pilot market testing of the service has been done. Revenue generation has started. Prayag K. Samal
4 Udvaban Tech. Pvt. Ltd IoT based apiculture. The app can remotely control the feed and light for honeybees. The customer can also remotely know the amount of honey in the box through the application. Satyabrat Jena
5 Alphaev Tech. Pvt. Ltd. Bike operated irrigation system. This equipment improves the water use efficiency for plants. The entrepreneur has filed the patent Bijay Sahu
6 Masakali Room freshener from natural organic ingredients. The product development process is over and the patent has been filed by the entrepreneur. Gaurav Baghel
7 Natchcomb Water bottle manufacturing from Arjun plant. Prototype and MVP have been developed. Laboratory testing of the medicinal benefits of water kept in these bottles is under process. Satyam Singh and Rohit Sadany
8 RegiFit Aggregator of fitness centers and wellness products. Pilot testing of the service is in progress. Rohit Karmakar
9 ThinkRaw India Pvt. Ltd. Automated fertilizer dispenser machine for farmers. This equipment helps the judicious application of fertilizer and minimizes the cost of fertilizer application. Minushri Madhumita and Amrita Jagatdeo
10 NawaYogi Yoga service for LifeStyle diseases. The prototype has been developed and the minimum viable product is in progress. Renita Sinha and Bhavya Raj Chauhan