SRI SRI UNIVERSITY

The 7th Marketing Conclave at Sri Sri University unfolded with insightful discussions and valuable insights under the theme ‘Marketing in the Automated Era! Navigating the Nuances for Sustainable Growth.’ The event commenced with a warm welcome extended to esteemed guests, led by Prof. (Dr.) Dindayal Swain from the Faculty of Management Studies.

During the inaugural session, Shri Swami Satyachaitanya, Director of Operations at Sri Sri University, emphasized the importance of authenticity in marketing. He stressed that it’s not just about visibility; products should be endorsed by users for long-term success. Prof. (Dr.) Anil Kumar Sharma, Dean of Academics and Research Extension, cautioned against compromising values in the pursuit of sales, urging the audience to ensure the survival of collective values.

Dr. Deepa Vinay, Executive Registrar at Sri Sri University, highlighted the digital age’s demand for need-based surveys and emphasized the significance of customer feedback as a lifeline for businesses. Honorable Chief Guest, Mr. Manish Kumar Pandey, Head of Cyber Security Delivery at Infosys, shared insights on ethics and evolving customer dynamics. He underscored the survival importance of customer advocacy and encouraged staying tech-savvy in the direction of Martech.

The concluding moments of the inaugural session were marked by a heartfelt expression of gratitude from Dr. Prabhuram Tripathy. He extended thanks to all the speakers for their invaluable contributions, emphasizing the profound impact of their insights in laying the groundwork for sustainable success in marketing. The convergence of ideas around authenticity, values, customer relationships, and technological adaptability underscored the conclave’s commitment to navigating the intricate landscape of marketing in the automated era. Kudos to all participants for their thought-provoking and enlightening contributions, setting a solid foundation for the journey ahead.