New media are forms of media that are native to computers, computational and relying on computers for redistribution. The rise of new media has increased communication between people all over the world and the Internet. It has allowed people to express themselves through blogs, websites, videos, pictures, and other user-generated media. Animated pop culture has seeped into Indian mainstream media. With wildly popular animated shows, story tellers are tilting towards animated characters.
The Bachelor of Fine Arts in Animation allows students to explore fine art concepts through the use of various technological tools and mediums. Courses are offered in digital Imaging, 3D digital modeling, Video, 2D and 3D Animation. Combined with a strong foundation of art and art history, the program provides a thorough and broad investigation of critical art issues in a socio-economic, historical, art historical context. Students engage with high-end technological processes and learn skills critical to developing a career in either industry or art.
The gaming industry is one of the top employers for Animation students. They can find jobs as a Key Frame Animator, Image Editor, Modeller, Character Animator, Texture Artist, Layout Artist, Lighting Artist, Story Board Artist, Background Artist, Clean Up Artist, Rigging Artist, Rendering Artist and Digital Ink and Paint Artist. Though entertainment through film and television is the main area of application in this profession, animation is also needed in other areas such as business, sales, engineering, education and advertising. Animators can also find jobs in print media and publishing firms.