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Jul 27, 2020
By: Student Contributor, University Blog Team
Fashion is the most common word we hear in our day to day life. We don’t consider it to be very important but actually, it is we work for hours and think for several times before stepping out of our house for even a simple daily work related to the household. Fashion is used by everyone. It is related to culture. Likewise, we have warm clothes in Swedish fashion and we have thin clothes in African fashion.
In society nowadays, fashion is important because it allows people to express their personality. Throughout the ages, fashion has been an important part of society and culture. As the human world developed so did the practice of clothing and what people developed out of different materials to wear. It is one of the purest expressions of art because it is art lived daily. The main purpose of fashion is to negate our persistent fear of death. Decorating ourselves in particular things helps to craft an identity, which creates the illusion of permanency. If we buy things and we define the way we look, it makes our existence feel more real and everlasting.
Fashion has always indicated the current time in history whether it is a shift in social norms, politics, culture, or technology. Over the last century or so, fashion has shifted from prim-and-proper dresses to dad sneakers and suit sets. Fashion is repeating itself in a new version as we saw in the past the tiny sunglasses the 90s bell-bottoms pants leather jackets platform heels. Those that are evergreen; they are still trendsetters.
As we all know fashion repeats itself. It’s not going ahead although you expose things differently. It’s not bad from taking inspiration from the past as long as you don’t do a photocopy of it but reinvent it. As the past is heavy on all of us and there are so many books about it that it’s impossible not to be influenced at all. As we talk about the past and its influence how can we forget the fashion shows and magazines; how important part they play to influence us.
Surely, we all did this in our childhood. We used to take the cut out from the magazines and collect them. We used to walk like models by watching fashion shows and it was a dream for every girl to dress like a model in their school fancy dress competition they use to practice to walk like a model. Everywhere it was a trend to dress like the models carry that attitude with confidence and grace. Then slowly we shifted towards the red carpet looks for which there was fashion police known as fashion critics who used to judge them according to their outfit.
The award shows and the red carpet were the new inns for a while it used to be a trendsetter for the whole year people used to follow their favourite celebrities. And then soon came the airport look dairies. The airport look was so effortless and casual that soon it became a statement. As time changes we can see a shift from the magazine to IG TV on Instagram, where there are fashion influencers who shoot a one minute video and tell three to five ways of getting dressed, reinventing, recreating and getting dolled up with all those layers.
A fashion influencer is a personality that has a large number of followers on social media, creates mainly fashion content and has the power to influence the opinion and purchase behaviour of others with their recommendations. As we can see in this time of Pandemic the situation has completely changed, lifestyle has changed, people have to accept the new way of living. For instance, the use of masks. The mask has become a new trend and it is very necessary at this time you can’t think of stepping out of your house without a mask. With this comes the variety of masks now play an important role in our outfit. We can see that at weddings people wear mask matching with their attire.
As we can see the scenario has completely changed the time has changed but one thing that had not changed is the fashion it’s the part of our life no matter what the situation is we want to be according to the trend we want to live and accept the new world but by altering it through innovations and creativity it becomes a part of life and history.