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SSU Inovation Pvt. Ltd.
(Our Incubation Centre)


Inspired by Sri Sri Ravi Shankar Ji’s initiatives to create entrepreneurs, we have started MBA in Entrepreneurship. Sri Sri University (SSU) is the only university in Eastern India, which has a two years full time programme in Entrepreneurship, which is approved by AICTE, Govt. of India.   Many of our alumni have started their ventures in the areas of solar energy, IT, agriculture, organic food trading, skill development, education and have achieved noble turnover with in a period of 3-4 years of time. The startup activities were promoted at SSU from the inception of the university with the brand Srinovation, then the incubation centre, i.e. SSUInnovation Pvt. Ltd., was incorporated in 2018. 

Currently, Srinovation acts as an Entrepreneurship Club for pre-incubation support and SSUInnovation Pvt. Ltd. act as an incubation centre for startups. SSU has created and supported more than 40 startups in the areas of agriculture, food processing, eco-tourism, renewable energy, edutech, fitness and healthcare. SSUInnovation Pvt. Ltd. is recognized as a Nodal agency for registering, evaluating and recommending for funding for startups registered in Odisha in the areas of Agriculture, Food Processing and Social Entrepreneurship.  Sri Sri University got awarded with ‘Best Boot Camp Startup Award’ by the CM of Odisha, Sri Naveen Patnaik as a part of Start-up India Yatra, Odisha chapter. Sri Sri University is also approved in principle as Host Institute (HI) for Establishment of Business Incubator (BI) by the Office of the Development Commissioner, MSME, Govt. of India. SSU is committed to create startups for employment generation in post pandemic world.


Strength of SSU in Entrepreneurship Development:

  1. SSU has a dedicated programme i.e. MBA-Entrepreneurship, a two years full time programme approved by AICTE, Ministry of HRD, Govt. of India. We have adequate number of faculty members to mentor startups in the areas of design thinking, entrepreneurship finance, marketing, IT, human resource management, operations, etc. 
  2. Adequate number of faculties from various industries, with rich experience to mentor Startups.
  3. SSU has a four years BSc (Agriculture) and BSc (Horticulture) programme and has adequate resources to mentor Startups in Agri and Food Processing sector. We have faculty members in the areas of Agronomy, Entomology. Plant Pathology, Horticulture, Soil Science, Plant Breeding, Agriculture Economics, Agriculture Extension, etc to mentor agri and allied startups.
  4. Dedicated laboratory support for Startups in Agriculture and Food Processing.
  5. Access to more than 50 sector specific mentors in India.
  6. Access to Venture Capitalists, Angels and Seed funding agencies to support Startups.
  7. SSU is shortlisted as a nodal centre for AIC RAISE Programme and SSU has tied up with different ecosystem partners such as; Million Minds, Ambuja Neotia, Samunnati Financial Intermediation and Services Private Limited, Google Business Group Europe, Lexmantra, Startup India for mentoring, networking, legal and funding support for Startups.
  8. Patent Facilitation Centre: SSU has an IP cell consists of committee of members from various faculties having knowledge on IP. Awareness/training programs are conducted by inviting resource persons from various sectors. Patent Facilitation Center provides guidance to aspiring & budding entrepreneurs by the faculty members trained in entrepreneurship. Six of our incubated startups have filed patent through our support.
  9. SSU has access to Central Horticulture Experiment Station (CHES) Bhubaneswar, Central Tuber Crop Research Institute (CTCRI), National Rice Research Institute (NRRI), Regional Plant Resource Centre (RPRC) for technology and mentoring support.


Support Provided by SSUInnovation Pvt. Ltd.

  • Mentoring Support- SSU provides mentoring support to the budding entrepreneurs. A dedicated sector specific mentor is allotted to each startup and weekly mentoring sessions are organized for the budding entrepreneurs.
  • Product Development and IPR – The creation of products with new or different characteristics that offer new or additional benefits to the customer. Product development may involve modification of an existing product or its presentation, or formulation of an entirely new product that satisfies a newly defined customer want or market niche. The incubation centre provides adequate laboratory support for prototype and product development and also provides patent filing, copy right, trademark filing support through its IPR facilitation centre.
  • Market Linkage – Mentoring support on market testing, customer satisfaction study, pilot testing of MVP/product is provided to the budding entrepreneurs. SSU also connects its students as interns for the startups to promote and market the product.
  • Pitch deck Development Support – A pitch deck is a brief presentation, often created using PowerPoint, Keynote or Prize, used to provide your audience with a quick overview of a business plan. Entrepreneurs use your pitch deck during face-to-face or online meetings with potential investors, customers, partners, and co-founders. SSUInnovation has dedicated mentors to guide the budding entrepreneurs for development of pitch-deck along with business plan.
  • Investor Linkage – The entrepreneurs are groomed on Pitch-deck development, B-Plan and Elevator pitch and then connected to a group of prospective investors. SSUInnovation conducts two investors’ meet in a year for its incubated and alumni startups.
  • Seeds fund linkage – SSU connects the incubated startups to its alumni, seed funding agencies, angel investors for initial round of funding requirement.

List of Patents filed by our Student/Alumni Startups:

Sl. No. Name of the Startup and Founder Detail about the Innovation for Patent Filing What to be Patented Status of the Patent
1 Team Aarambh by Lipsa Behura, Straw made up of fodder crop, which will replace plastic straws Product (Straw variety) Patent has been filed
2 Masakali by Gourav Baghel, Room freshener made up of natural ingredients Product composition Patent has been filed
3 Somya Care by Somya Harsora Beauty products from natural ingredients Product Patent has been filed
4 Udvaban Tech. Pvt. Ltd by Satyabrat Jena Internet of Thing based Apiculture Product (Apiculture box) Patent has been filed
5 Alphaev Tech. Pvt. Ltd. by Chinmayee Patra Automated paddy harvester and cow dung cleaner Product (Bike operated paddy harvester) Patent has been filed
6 Unik
Incense Sticks, by Jissan Akthar
Incense sticks (Agarbati) made up of natural ingredients Product composition Patent has been filed

Some of the Success Stories of our Alumni Entrepreneurs:

Leaf Era (India’s 1st Moring leaf based Tea Startup)

Founders: Kameshwar Kota, Jil Bhimani, Shweta Sharma

Operational Areas: Delhi, Gujurat, Andhra Pradesh, Maharastra, UAE

About the Company: Leaf Era is a start-up changing the way tea works for most of us.   They are taking the age old tradition to entirely new level with a mission to bring about healthy lifestyle changes in the consumers through moringa leaf tea. Leaf Era is continuously working on reinventing the way tea is consumed. They have changed the game with radically simple approaches. Their objective is that; tea to be Fresh, Rich in taste, and above all endowed with the much needed Nutrition, Vitamins and goodness. So they introduced the best source available in nature, that is, Moringa. Leaf Era’s Moringa Tea, friendly Online store and above-and-beyond customer service. Leaf Era has its own manufacturing unit and have served more than 5000 customers in in India and Abroad last one year. They were shortlisted for incubation support by RABI programme of Indian Council of Agriculture and Research (ICAR), Govt. of India.

Awards and Recognitions:

KrushaCo (Connecting Farmers to Agri-Input Companies)

Founders: A. Bibhu Prasad Prusti, Asit Mohanty

Operational Areas: Odisha, Andhra Pradesh

About the Company:

KrushaCo is working on the mission of helping farmers by providing a complete range of agri solutions at their fingertips of farmers. KrushaCo provides a combination of agronomy advice coupled with service and agri input products that enable farmers to significantly improve their productivity and income. They use an extensive amount of data, technology and agronomy knowledge to give the right solutions (advice+products) to Indian farmers. KrushaCo currently operates in the states of Odisha and Andhra Pradesh and is serving over 10000 farmers. Farmers in these states can avail agri solutions for their entire crop life-cycle with a simple “missed call”/Whatsapp message. Over the next 5 years, they plan to continue to provide incremental value to farmers in terms of wide range of inputs delivered at their doorsteps, world-class agronomy guidance and also access to market linkages and credit.  

Awards and Recognitions:

  • Shortlisted to Semi-final of Empresario,18 (A Global business model competition by IIT Kharagpur) in 2017
  • Winner of Agri-Conclave 2018 at Sri Sri University
  • Winner at B-Plan competition at SOA Univeristy in 2018
  • Runner-up at Xavier University Bhubaneswar in 2017
  • Winner at Shrushti Academy of Management in 2017
  • Winner of B-Plan Competition at ASBM Odisha in 2018
  • Winner of SICC Business Conclave
  • Winner of State Level B-Plan Competition at KIIT University in 2017
  • Runner od Big Bang Idea 2018 by KIIT University
  • Selected as top 5 Startup of 2018 by National Entrepreneurship Network (NEN)

Display of Business Idea and Discussion with Dr. Romesh Wadhwani, founder of NEN 

KrushaCo receiving the recognition to get monthly stipend from MSME Trade Fair, Govt. Of Odisha 

Lists of Current Incubated Startups

Gourav Baghel

Gaurav Baghel

BBA 2016 - 19

Startup Name : Masakali

Brief About The Startup:

Room freshner from natural organic ingredients. Product development process is over and patent has been filed by the entrepreneur.


Prayag K. Samal

BSc Horticulture 2019 - Present

Startup Name : Xplowe

Brief About The Startup:

Rural Eco-tourism service. Pilot market testing of the service has been done. Revenue generation has started.


Lipsa Behura

MBA 2018 - 20

Startup Name : Team Aarambh

Brief About The Startup:

Bio-degradable straw to replace single use plastic straw. The patent has been filed by the entrepreneur.


Jisan Akthar

Batch Details Awaited

Startup Name : Unik Insence Sticks

Brief About The Startup:

Agarbati from natural ingredients. Prototype and MVP have been developed with pilot testing of the product. The patent has been filed by the entrepreneur


Satyabrat Jena

Batch Details Awaited

Startup Name : Udvaban Tech. Pvt. Ltd

Brief About The Startup:

IOT based apiculture. The app can remotely control the feed and light for honeybees. The customer can also remotely know the amount of honey in the box through the application.

Bhavya Raj (1)

Bhavya Raj Chauhan

MBA 2019 - 21

Startup Name : NawaYogi

Brief About The Startup:

Yoga service for Life Style diseases. Prototype has been developed and minimum viable product is under progress.


Renita Sinha

BSc Yoga 2016 - 19


Minushri Madhumita

Batch Details Awaited

Brief About The Startup:

Automated fertilizer dispenser machine for farmers. This equipment helps in judicious application of fertilizer and minimizes the cost of fertilizer application.


Amrita Jagatdeo

Batch Details Awaited


Satyam Singh

Batch Details Awaited

Startup Name : Natchcomb

Brief About The Startup:

Water bottle manufacturing from Arjun plant. Prototype and MVP have been developed. Laboratory testing of medicinal benefits of water kept in these bottles is under process.

Rohit Sadany

Rohit Sadany

BBA 2018 - 21


Rohit Karmakar

Batch Details Awaited

Startup Name : RegiFit

Brief About The Startup:

Aggregator of fitness centres and wellness products. Pilot testing of the service is under progress.


Bijay Sahu

Batch Details Awaited

Startup Name : Alphaev Tech. Pvt. Ltd.

Brief About The Startup:

Bike operated irrigation system. This equipment improves the water use efficiency for plants. The patent has been filed by the entrepreneur.