MBA – General Management

Marketing | HR | Operations | IT | Finance | Business Analytics

Course Details

  • MBA(GENERAL MANAGEMENT) at our campus is the flagship course and the most dynamic wing.
  • The industry oriented curriculum adopted by the university makes it look like a corporate campus.
  • After passing from here students will be able to communicate effectively, develop an understanding of the rapidly changing global business environment.
  • Students will be able to apply decision-making techniques, analyze and evaluate ethical problems and conduct strategic analysis using both theoretical and practical applications.

Capstone Initiative:

Marketing conclave organized on a yearly basis.

Course Features:

 With a wide array of faculty members available at the campus from over five different countries, the students here get an international exposure.

  • We incorporate a variety of teaching methods involving both lectures and case-based teachings to bring in the corporate dynamics to the classroom.
  • The course is framed as per international standards.
  • Students walk through Live simulations, seminars, group discussions, and project work to develop skills for them to face future business challenges but will also help them grow into socially conscious individuals.
  • The choice-based credit system provides choice for the students to select from the prescribed courses(core, elective or minor or soft skill courses).
  • The course structure is designed through our active interaction with prominent academicians and corporate executives for meeting the needs of the industry.

The two years Master programme has been divided into 4 semesters with a summer internship Project for 8 weeks during the months of May-June apart from the core and elective papers based upon the choice of specialization.

MBA (General Management)

02 Years full time

2019-20 Entry

120 Seats

  • Min 50% in graduation, Valid score of CAT/MAT/XAT/GMAT/NMAT/SNAP/CMAT


Tuition fee per semester**

Semester I
  1. Management – theory and practices
  2. Quantitative methods for management
  3. Managerial economics
  4. Accounting for managers
  5. Organizational behaviour
  6. Marketing management
  7. Management information system (MIS)
Semester II
  1. Management science
  2. Legal aspects of business
  3. Indian ethos, values and mind management
  4. Financial management
  5. Human resource management
  6. Production and operations management
  7. Research methodology
  8. Business analytics
(Summer Internship Project for 8 weeks during the months of May-June)
Semester III
  1. Strategic management
  2. International business
  3. Organizational effectiveness and change
    • Elective – 1 Major
    • Elective – 2 Minor
Elective – Finance Management
  1. Project appraisal and finance
  2. Security analysis and portfolio management
  3. Corporate tax management
  4. Retail banking
  5. International financial management
  6. Working capital management
Elective – Marketing Management
  1. Consumer behaviour
  2. Sales and distribution management
  3. Product and brand management
  4. Marketing research
  5. Digital marketing
  6. B2B marketing
Elective – Small Business Management & Entrepreneurship
  1. Entrepreneurship and small business management
  2. Entrepreneurship finance
  3. Entrepreneurship green business
  4. Entrepreneurship marketing
  5. Digital marketing for entrepreneurship
  6. Technology entrepreneurship
Elective – Information Technology Management
  1. Enterprise resource planning
  2. Software project management
  3. E-commerce
  4. Business process re- engineering
  5. Big data analytics
  6. Simulation modelling
Elective – Human Resource Management
  1. Industrial relations and labour legislations
  2. Human resource planning & development
  3. Performance management system
  4. Compensation management
  5. International HRM
  6. Managing inter-personnel and group
Elective – Operation Management
  1. Supply chain management
  2. Project management
  3. Service operations management
  4. Inventory management
  5. Applied operations research
Elective – Agribusiness Management
  1. Agri – supply chain management
  2. Agribusiness marketing management
  3. Food processing management
  4. Agri brand management
  5. NGOs and rural development
  6. Agri retail management
Elective – Information Technology
  1. Knowledge management
  2. E – business
  3. Data – base management system
  4. Decision support system
  5. Business analytics
  6. System analysis and design
Elective – Human Resource Management
  1. Talent management
  2. Management training and development
  3. High performance leadership in organization
  4. Business negotiation
  5. Recruitment and selection
  6. HR scorecard and matrices
Elective – Operation Management
  1. World class manufacturing
  2. Total quality management
  3. Advanced material management
  4. Production, planning and control
  5. Logistics management
Business Analytics
  1. Data Analytics Using SAS
  2. Big Data and Cloud computing
  3. Multivariate Data Analytics
  4. Data Visualization and Decision Making Systems
Semester IV
  1. Capstone project
    • Entrepreneurship development
    • Business environment
  2. Elective – 1 Major
  3. Elective – 2 Major
Elective – Finance Management
  1. Financial derivative
  2. Corporate valuation
  3. Corporate restructuring, mergers and acquisition
  4. Financial planning
  5. Banking operations
  6. Corporate and SME banking
Elective – Marketing Management
  1. International marketing
  2. Marketing strategy
  3. Integrated marketing communication
  4. Rural marketing
  5. Services marketing
  6. Retail management
Elective – Agribusiness Management
  1. Rural marketing
  2. Agro-input industry management
  3. Agriculture futures and options markets
  4. Management and finance of agro-food projects
  5. Post – harvest management
  6. Agricultural entrepreneurship
Elective – Small Business Management & Entrepreneurship
  1. Managing innovation process in energy management
  2. Agricultural entrepreneurship challenges & opportunities
  3. Invention, patents and technology management
  4. Legal & regulatory process of entrepreneurship
  5. Social entrepreneurship
  6. Evaluating the entrepreneurship opportunities
Business Analytics
  1. Data Mining Techniques Using R
  2. Data Warehousing for Analytics
  3. E-Business and Marketing Analytics
  4. Predictive Analytics