MBA – General Management

Marketing | HR | Operations | Finance | Business Analytics

Course Details

  • MBA(GENERAL MANAGEMENT) at our campus is the flagship course and the most dynamic wing.
  • The industry oriented curriculum adopted by the university makes it look like a corporate campus.
  • After passing from here students will be able to communicate effectively, develop an understanding of the rapidly changing global business environment.
  • Students will be able to apply decision-making techniques, analyze and evaluate ethical problems and conduct strategic analysis using both theoretical and practical applications.

Capstone Initiative:

Marketing conclave organized on a yearly basis.

Course Features:

 With a wide array of faculty members available at the campus from over five different countries, the students here get an international exposure.

  • We incorporate a variety of teaching methods involving both lectures and case-based teachings to bring in the corporate dynamics to the classroom.
  • The course is framed as per international standards.
  • Students walk through Live simulations, seminars, group discussions, and project work to develop skills for them to face future business challenges but will also help them grow into socially conscious individuals.
  • The choice-based credit system provides choice for the students to select from the prescribed courses(core, elective or minor or soft skill courses).
  • The course structure is designed through our active interaction with prominent academicians and corporate executives for meeting the needs of the industry.

The two years Master programme has been divided into 4 semesters with a summer internship Project for 8 weeks during the months of May-June apart from the core and elective papers based upon the choice of specialization.

MBA (General Management)

02 Years full time

2019-20 Entry

120 Seats

  • Min 50% in graduation, Valid score of CAT/MAT/XAT/GMAT/NMAT/SNAP/CMAT

1,65,000

Tuition fee per semester**

SEMESTER-1
Paper Code Subject Name Category Credit
MBC101 Management Theory & Practices F 4
MBC102 Quantitative Methods for Management F 4
MBC103 Managerial Economics F 4
MBC104 Accounting for Managers Core 4
MBC105 Organizational Behavior Core 4
MBC106 Marketing Management Core 4
MBC107 Business communication & Soft Skill Development F 4
MBC108 Management Information System F 4
Total 32 Credits
SEMESTER-2
Paper Code Subject Name Category Credit
MBC201 Management Science Core 4
MBC202 Legal Aspects of Business Core 4
MBC203 Indian Ethos, Values & Mind Management F 4
MBC204 Financial Management Core 4
MBC205 Human Resource Management Core 4
MBC206 Production & Operations Management Core 4
MBC207 Research Methodology F 4
MBC208 Business Analytics Core 4
Total 32Credits
SUMMER INTERNSHIP PROJECT of 8 Weeks Duration during MAY-JUNE 4

Note :- All papers of 1st Semester & 2nd Semester is common for MBA (General Management), MBA (Entrepreneurship Management) & MBA (Agribusiness Management).

SEMESTER-3
Paper Code Subject Name Category Credit
MBC301 Strategic Management Core 4
MBC302 International Business Core 4
MBC303 Organizational Effectiveness and Change Core 4
Elective – 1 Major E 4
Elective – 1 Major E 4
Elective – 1 Major E 4
Elective – 2 Minor E 4
Elective – 2 Minor E 4
Total 32 Credits

Elective – Finance Management

  1. GME101F Project Appraisal & Finance
  2. GME102F Security Analysis & Portfolio Management
  3. GME103F Corporate Tax Management
  4. GME104F Retail Banking
  5. GME105F International Financial Management
  6. GME106F Working Capital Management

Elective – Marketing Management

  1. GME101M Consumer Behavior
  2. GME101M Consumer Behavior
  3. GME104M Marketing Research
  4. GME104M Marketing Research
  5. GME106M B2B marketing

Elective-Business Analytics

  1. GME 101B Data Analytics Using SAS
  2. GME 101B Data Analytics Using SAS/li>
  3. GME 103B Multivariate Data Analysis
  4. GME 104B Data Visualization and Decision Making Systems

Elective-Human Resource Management

  1. GME101H Industrial Relations and Labour Legislations
  2. GME102H Human Resource Planning & Development
  3. ME103H Performance Management System
  4. GME104H Compensation Management
  5. GME105H International HRM
  6. GME106H Managing Inter-personnel & Group process

Elective-Operation Management

  1. GME101O Supply Chain Management
  2. GME102O Project Management
  3. GME103O Service Operations Management
  4. GME104O Material Management
  5. GME105O Applied Operations Research
SEMESTER-4
Paper Code Subject Name Category Credit
MBC401 Capstone Project Core 4
MBC402 Entrepreneurship Development Core 4
MBC403 Business Environment Core 4
Elective – 1 Major E 4
Elective – 1 Major E 4
Elective – 1 Major E 4
Elective – 2 Minor E 4
Elective – 2 Minor E 4
Total 32 Credits
Grand Total 132

Elective – Finance Management

  1. GME107F Financial Derivative
  2. GME108F Corporate Valuation
  3. GME109F Corporate Restructuring, Mergers & Acquisition
  4. GME110F Financial Planning
  5. GME111F Banking Operations
  6. GME112F Corporate & SME Banking

Elective – Marketing Management

  1. GME107M International Marketing
  2. GME107M International Marketing
  3. GME109M Integrated Marketing Communication
  4. GME110M Rural Marketing
  5. GME111M Services Marketing
  6. GME112M Retail Management
  7. GME103M Product & Brand Management

Elective-Business Analytics

  1. GME 105B Data Mining Techniques Using R
  2. GME 106B Data Warehousing for Analytics
  3. GME 107B E-Business and Marketing Analytics
  4. GME 108B Predictive Analytics

Elective-Human Resource Management

  1. Elective-Human Resource Management
  2. GME108H Human Resource Development
  3. GME109H High Performance Leadership In Organization
  4. GME110H Business Negotiation
  5. GME111H Recruitment & Selection
  6. GME112H HR Scorecard and Metrices

Elective-Operation Management

  1. GME107O World Class Manufacturing
  2. GME108O Total Quality Management
  3. GME109O Advanced Material Management
  4. GME110O Production Planning & Control
  5. GME111O Logistics Management